Search engine optimisation has been the talk of the town in the business world for many years now. As time progresses we usually see a shift what things re prioritised with our SEO efforts.
However, content for a website has remained the best factor that you should focus on. There are many different techniques that you can adopt while pursuing your SEO goals.
Black hat
Black hat SEO efforts refer to techniques that aren’t moral or ethical. The goal behind it is to trick Google and other algorithms into quick results for your website. Black hat tactics include;
- Invisible text
- Invisible pages
- Keyword stuffing
- Spam links
- Traffic bots
While you may think that cheap results are still results you need to reconsider. The algorithm is a lot smarter now that what it was and is able to pick up on when businesses are following black hat strategies. If you are caught using these techniques you could be punished severely with consequences that result in a punishment of rank or being banned from Googles SERPs altogether.
White hat
If you are serious about your SEO and want to do it properly you should follow the white hat techniques. This term refers to performing techniques that are within the guidelines of Google’s algorithm by improving the user experience via content and by generating trust.
A way a website can generate trust is through link building. This is having other websites link to yours to redirect traffic. Essentially the more links you have to your website the more credible you are deemed and your ranking thus improves.
There are multiple ways to gain links. You can pay for them from high domain websites or you can create high quality content that will generate its own links.
Content
Most important is the content on your website. Content falls into every category that relates to your ranking. It improves the suer experience by providing them with something that they didn’t know before that could also benefit them.
Content tells users and algorithm what the website is all about making it easier for future people to navigate to and around it.
High quality content generates links where people can reference or even directly link to you which builds trust.
In conclusion if you are completely lost on where to start for your SEO efforts focus on content. Revamp the content on your website to be insightful and engaging. People will be more likely to visit which will then result in a higher ranking.